Amazon Marketplace Operations
Full-Service Amazon Account Management
One accountable operating team across advertising, listings, inventory, catalog, account health and profitability.
Full account management is not a bundle of services sold together. It is a relationship where one team is responsible for the state of the account, notices problems before they are reported, and makes decisions across functions that would otherwise be made in isolation. It works the same way whether you are preparing to launch or handing over an account that has been trading for years.
Who this is for
Three situations, one operating scope
No account or product yet
You want an operating team involved before the first ASIN goes live, and you would rather research, sourcing, setup and launch were decided by the people who will then have to run the result.
An account with history
The account works but the operation around it is fragmented. Advertising, inventory and catalog are handled by different people, and nobody owns the decisions that sit between them.
Leaving an agency or operator
You are moving from another agency, an operator, or a group of freelancers, and need the handover to preserve campaigns, catalog work and in-flight inventory rather than reset them.
Why one team
These functions cannot be managed independently
PPC cannot be managed without margin and inventory in view, because budget is capped by one and demand is capped by the other. Listings set conversion, and conversion strongly affects what paid traffic produces. Inventory supports availability, and availability supports sales continuity and organic visibility. Catalog and account-health problems can interrupt all three at once.
Where the scope itself is set outThe eight areas, what each one produces and who normally needs it are on the services page. This page is about how they are run together.
Operating cadence
Not recommendations. Ongoing execution.
The value of full account management is the cadence, not the report. These are the rhythms the work runs on.
- Account-health exceptions
- Advertising exceptions
- Listing and catalog issues
- Inventory exceptions
- Operational alerts
- Search-term and PPC review
- Inventory and replenishment position
- Open Seller Support cases
- Priority action log
- Conversion opportunities
- P&L and margin review
- Profit-share and baseline reporting
- Reimbursement review
- 30-day operating plan
- Expansion planning
What daily means in practiceExceptions are checked every working day. That is monitoring and response, not a meeting. Weekly work is review and decision-making across advertising, inventory and open cases. Monthly work is economics: P&L, margin, reimbursements, and the plan for the next thirty days.
What Trexa runs
The disciplines, and how each one is handled
Advertising
Amazon PPC, managed against account economics
Campaign structure, search-term review, bid and budget management, and launch-stage advertising.
Campaigns are structured so spend is legible: you should be able to see which search terms are being paid for, which are converting, and which are being harvested or excluded. Structure is the difference between advertising you can manage and advertising you can only observe.
Search-term review runs on a set cadence rather than when something looks wrong. Bids and budgets move with reasons recorded, so a decision made two months ago can still be explained.
ACoS and TACoS are read against the economics of the account rather than treated as scores to minimise. A rising TACoS during a deliberate launch push means something different from the same number on a mature ASIN, and the response differs accordingly.
- Sponsored Products
- Sponsored Brands where applicable
- Sponsored Display where applicable
- Search-term mining
- Negative and exclusion management
- Budget pacing against margin
Listings & Amazon SEO
Content built for how shoppers search and buy
Keywords, titles, bullets, backend terms, variation context and conversion.
Keyword research maps coverage across the catalog rather than one ASIN at a time, so variation families compete for the right terms instead of against each other.
Titles, bullets and backend terms are written for indexing and for reading. Indexing is checked rather than assumed. If important terms are not properly represented or indexed, organic discoverability suffers and listing relevance may also weaken advertising performance.
Conversion is treated as part of the same work. Listing changes are recorded so their effect on advertising efficiency can be attributed rather than guessed at.
- Keyword and coverage mapping
- Titles and bullet structure
- Backend search terms
- Indexing verification
- Variation and parent-child context
- A+ content where the brand is eligible
Inventory & FBA
Stock position treated as a ranking input
Forecasting, replenishment, inbound coordination and exception handling.
Forecasting works from sell-through and planned advertising rather than from last month repeated. Reorder points are set against supplier lead times identified during sourcing, which is why those two functions cannot sit with different people.
Shipment creation and inbound coordination are handled as routine work, including the parts that go wrong: receiving discrepancies, stranded inventory, and units that arrive but do not become sellable.
Stock-out risk is surfaced before it becomes a stock-out. Stock-outs interrupt sales continuity and can weaken organic visibility, and recovery may take time and, where appropriate, additional advertising support.
- Demand forecasting
- Replenishment planning
- FBA shipment creation
- Inbound coordination
- Stranded inventory
- Stock-out risk flagging
Catalog & account health
The work that keeps everything else possible
Suppressions, variations, Seller Support cases, notifications and catalog errors.
Performance notifications and policy warnings are monitored and actioned rather than noticed at review time. Issues can become harder to resolve when they are left unattended, so they are reviewed and actioned promptly.
Suppressed listings, broken variation families and catalog errors are corrected and logged. On large or variation-heavy catalogs this is continuous work, not an occasional project.
Seller Support cases are raised, tracked and escalated with a record of what was asked and what was answered, so a case does not quietly die in a queue.
- Performance notifications
- Suppressed listing recovery
- Variation and parent-child fixes
- Catalog error correction
- Seller Support case management
- Operational continuity
Profitability & reimbursements
Decisions made on economics, not revenue
P&L visibility, margin review, fee discrepancies and reimbursement opportunities.
Reporting reaches margin rather than stopping at revenue and ad spend. That is what makes it possible to say whether a decision was a good one.
Potential FBA reimbursements and fee discrepancies are reviewed so eligible claims or corrections are not left unaddressed. This work is routinely unassigned in operations that have nobody responsible for it.
Expansion into additional products or marketplaces is planned from the economics of the current operation, not from ambition.
- P&L review
- Margin analysis by ASIN
- Fee discrepancy review
- FBA reimbursement claims
- Pricing input
- Expansion planning
Reporting & communication
What you receive, and who you talk to
Launching with Trexa
Opportunity → Source → Build → Launch → OperateResearch and economics first, then sourcing and commercial terms, then account and catalog preparation, then launch. At the point the product is live the engagement stops being a sequence and becomes the ongoing relationship described on this page.
Taking over an existing account
Audit → Baseline → Priorities → Transition → OperateAn audit of the live account, a documented starting financial position, a prioritised list separating urgent risk from opportunity, then a controlled handover from whoever is operating it today.
Commercial model
Aligned incentives, documented before work begins
Many Amazon management engagements are priced through a fixed monthly retainer. Trexa uses an agreed profit-share structure, so the management fee moves with the economics of the account rather than sitting outside them.
For an account that is already trading, Trexa and the client agree and document the account’s financial baseline before takeover. The profit-share mechanism for performance relative to that baseline is defined in the agreement. No percentage, formula or worked example is published here, because the structure is negotiated per engagement.
Account access and securityYour primary Seller Central password remains yours. Trexa receives the permissions required for the agreed operating scope, granted through Amazon’s own permissions or Authorized Partner process rather than by transferring ownership.
Agreement structure
What the engagement agreement covers
An overview of the points the agreement addresses. This is not legal advice and it is not the contract itself — you will have the full document to review before anything is signed.
Management questions
Scope, access, ownership and how Trexa is paid.
What is Amazon full account management?
Amazon full account management means one team is responsible for the ongoing work across Seller Central rather than managing PPC, listings, inventory, catalog and account health as disconnected services. Trexa’s scope can include Amazon SEO and listings, PPC advertising, inventory and FBA logistics, catalog management, account health, reporting, profitability analysis and reimbursements.
Do you work with new Amazon sellers or only established accounts?
Both. New engagements can begin before a product or Seller Central account is established. Existing sellers can begin with an account audit, transition plan and optimization roadmap before Trexa takes over the agreed operating scope.
Can Trexa take over from another Amazon agency?
Yes. The starting account position should be documented first, followed by a structured handover covering access, advertising, open cases, inventory, catalog work and any activities already in progress.
Do you manage Amazon PPC?
Yes. PPC management can include campaign structure, keyword and ASIN targeting, search-term mining, bids, budgets, Sponsored Products, Sponsored Brands and Sponsored Display where applicable, with ACoS and TACoS evaluated alongside the economics of the account.
Who owns the Seller Central account?
The client does. The account remains registered to the client or the client’s entity, and the client retains visibility and control throughout the engagement.
How does Trexa access my Amazon account?
Access should be granted through Amazon’s appropriate permissions or Authorized Partner process rather than by transferring ownership or sharing the primary account password.
Who owns and pays for inventory?
Inventory is purchased with the client’s capital and remains the client’s property. Trexa researches, recommends and coordinates purchasing activities within the approval rules defined in the engagement.
How is Trexa paid?
Trexa’s management compensation is based on an agreed profit-share structure rather than simply a standard flat monthly management retainer. The calculation method and relevant costs are defined in the written agreement.
My account is already profitable. Am I paying Trexa for profit I already created?
Before an existing account is taken over, its financial baseline is documented. The agreement then defines how Trexa’s compensation relates to performance against that baseline rather than leaving the starting position ambiguous.
Does Trexa guarantee sales or profit?
No. Amazon performance depends on market conditions, competition, product economics, inventory availability, advertising and other factors outside any agency’s complete control.
Start with a review of where the account actually is.
We will come back with the first priorities and what the operating scope would cover.
